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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

EUROPEAN JOURNAL OF MARKETING
Year:2007 | Volume:41 | Issue:5-6|Papers Count:2

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Title:

WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK

Author(s):

VESANEN J.

Journal:

EUROPEAN JOURNAL OF MARKETING

Issue Info:

Year:
2007
Volume:
41
Issue:
5-6
Pages:
409-418

Keywords:

Abstract:

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