WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK

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VESANEN J.

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Journal Paper

Paper Information

Journal: EUROPEAN JOURNAL OF MARKETING Year:2007 | Volume:41 | Issue:5-6 Page(s): 409-418

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Information Journal Paper

Title

WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK

Author(s)

VESANEN J. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

THE ATTRACTIVENESS OF PERSONALIZED SERVICES FOR MOBILE USERS AND ITS EFFECT ON THE SERVICE PROVIDERS SWITCHING BEHAVIOR OF THE CUSTOMERS

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APA: Copy

VESANEN, J.. (2007). WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK. EUROPEAN JOURNAL OF MARKETING, 41(5-6), 409-418. SID. https://sid.ir/paper/603852/en

Vancouver: Copy

VESANEN J.. WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK. EUROPEAN JOURNAL OF MARKETING[Internet]. 2007;41(5-6):409-418. Available from: https://sid.ir/paper/603852/en

IEEE: Copy

J. VESANEN, “WHAT IS PERSONALIZATION? A CONCEPTUAL FRAMEWORK,” EUROPEAN JOURNAL OF MARKETING, vol. 41, no. 5-6, pp. 409–418, 2007, [Online]. Available: https://sid.ir/paper/603852/en

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