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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING MANAGEMENT
Year:2004 | Volume:20 | Issue:-|Papers Count:1

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Year

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فارسی Version

Title:

ASSESSING MARKETING PERFORMANCE: REASONS FOR METRICS SELECTION

Author(s):

AMBLER T. | KOKKINAKI F.

Journal:

JOURNAL OF MARKETING MANAGEMENT

Issue Info:

Year:
2004
Volume:
20
Issue:
-
Pages:
475-498

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

JOURNAL OF MARKETING MANAGEMENT Year:2004 | Volume:20 | Issue:-|Papers Count:1

JOURNAL OF MARKETING MANAGEMENT
Year:2004 | Volume:20 | Issue:-|Papers Count:1