Information Journal Paper
APA:
CopyAMBLER, T., & KOKKINAKI, F.. (2004). ASSESSING MARKETING PERFORMANCE: REASONS FOR METRICS SELECTION. JOURNAL OF MARKETING MANAGEMENT, 20(-), 475-498. SID. https://sid.ir/paper/601529/en
Vancouver:
CopyAMBLER T., KOKKINAKI F.. ASSESSING MARKETING PERFORMANCE: REASONS FOR METRICS SELECTION. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2004;20(-):475-498. Available from: https://sid.ir/paper/601529/en
IEEE:
CopyT. AMBLER, and F. KOKKINAKI, “ASSESSING MARKETING PERFORMANCE: REASONS FOR METRICS SELECTION,” JOURNAL OF MARKETING MANAGEMENT, vol. 20, no. -, pp. 475–498, 2004, [Online]. Available: https://sid.ir/paper/601529/en