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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF MARKETING
Year:2004 | Volume:68 | Issue:4|Papers Count:2

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Title:

A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY

Author(s):

VENKATESAN R. | KUMAR V.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
2004
Volume:
68
Issue:
4
Pages:
105-125

Keywords:

Abstract:

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