Information Journal Paper
APA:
CopyVENKATESAN, R., & KUMAR, V.. (2004). A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY. JOURNAL OF MARKETING, 68(4), 105-125. SID. https://sid.ir/paper/614974/en
Vancouver:
CopyVENKATESAN R., KUMAR V.. A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY. JOURNAL OF MARKETING[Internet]. 2004;68(4):105-125. Available from: https://sid.ir/paper/614974/en
IEEE:
CopyR. VENKATESAN, and V. KUMAR, “A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY,” JOURNAL OF MARKETING, vol. 68, no. 4, pp. 105–125, 2004, [Online]. Available: https://sid.ir/paper/614974/en