Quran, in many places, in giving its messages, enjoys the prophet hood-era-rhetoric and its similes and examples. Meanwhile, the holy Quran is regarded as a very everlasting book, for each and every time and place; Now, the question is are these two things (having that type of rhetoric and being suitable for all times and places) compatible with each other?Referring to the first poit, some scholars regard Quran as a reflection of that era’s culture, dounting holy Quran’s timelessness and immortality.In this study, the author offers two general viewpoints in this regard and reviews them. The author, further, makes some examples, in which that era’s culture has been reflected; through these similes and examples, she argues there is no discrepancy between having that rhetoric and addressing all times and places.