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CHOICE OF SUPPLIER IN EMBEDDED MARKETS: RELATIONSHIP AND MARKETING PROGRAM EFFECTS
WATHNE KENNETH H. | BIONG HARALD | HEIDE JAN B.
JOURNAL OF MARKETING
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THE CHAIN OF EFFECTS FROM BRAND TRUST AND BRAND AFFECT TO BRAND PERFORMANCE: THE ROLE OF BRAND LOYALTY
CHAUDHURI A. | HOLLBROOK M.B.
View 373