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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

INDUSTRIAL MARKETING MANAGEMENT
Year:2010 | Volume:39 | Issue:3|Papers Count:1

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Title:

HOW STRONG IS THE BUSINESS-TO-BUSINESS BRAND IN THE WORKFORCE? AN EMPIRICALLY-TESTED MODEL OF INTERNAL BRAND EQUITY IN A BUSINESS-TO-BUSINESS SETTING

Author(s):

BAUMGARTH CARSTEN | SCHMIDT MARCO

Journal:

INDUSTRIAL MARKETING MANAGEMENT

Issue Info:

Year:
2010
Volume:
39
Issue:
3
Pages:
1250-1260

Keywords:

Abstract:

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

INDUSTRIAL MARKETING MANAGEMENT Year:2010 | Volume:39 | Issue:3|Papers Count:1

INDUSTRIAL MARKETING MANAGEMENT
Year:2010 | Volume:39 | Issue:3|Papers Count:1