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NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY
ALBERT T.C.
INDUSTRIAL MARKETING MANAGEMENT
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View 253
INDUSTRIAL DISTRIBUTORS: CAN THEY SURVIVE IN THE NEW ECONOMY
MUDAMBI S. | AGGARWAL R.
View 159
THE EFFECT OF MARKET ORIENTATION ON BUYER–SELLER RELATIONSHIP SATISFACTION
SANZO MARIA JOSE | SANTOS MARIA LETICIA | VAZQUEZ RODOLFO
View 117