NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY

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ALBERT T.C.

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Journal Paper

Paper Information

Journal: INDUSTRIAL MARKETING MANAGEMENT Year:2003 | Volume:32 | Issue:4 Page(s): 281-290

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Information Journal Paper

Title

NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY

Author(s)

ALBERT T.C. | Issue Writer Certificate

Keywords

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Abstract

Cites

STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP)

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APA: Copy

ALBERT, T.C.. (2003). NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY. INDUSTRIAL MARKETING MANAGEMENT, 32(4), 281-290. SID. https://sid.ir/paper/626616/en

Vancouver: Copy

ALBERT T.C.. NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY. INDUSTRIAL MARKETING MANAGEMENT[Internet]. 2003;32(4):281-290. Available from: https://sid.ir/paper/626616/en

IEEE: Copy

T.C. ALBERT, “NEED-BASED SEGMENTATION AND CUSTOMIZED COMMUNICATION STRATEGIES IN A COMPLEX-COMMODITY INDUSTRY: A SUPPLY CHAIN STUDY,” INDUSTRIAL MARKETING MANAGEMENT, vol. 32, no. 4, pp. 281–290, 2003, [Online]. Available: https://sid.ir/paper/626616/en

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