Introduction Agritourism is one of most attracting forms of tourism industry that started form the late twentieth century in rural areas of all developed countries and it could play a significant role in developing these areas that were suffering from economic and social problems. The massive presence of tourists in an area damages the ecosystems, the environment and undermine the culture of the inhabitants of the region. Therefore, different perspectives are presented on the advantages and disadvantages of its types in the field of environmental protection, comfort of tourists and residents along with tourism development. Therefore, it is necessary to consider the concept of sustainability, conservation, protection and recycling of natural environments. Thus, in this study, firstly it is tried to propose sustainable agritourism indicators and then sustainability indicator have been constructed. Finally, the potential of the sustainable tourism of agriculture is measured, so that the sustainability potential can be achieved before agritourism development and adopt the proper policy and sustainability plan. Matherials & Methods In this study, agritourism has been analyzed in terms of sustainability. The comprehensive indicators and economic efficiency measures, environmental considerations and socio-cultural values of the community or region must first be considered in order to assess the potential of agritourism with an emphasis on sustainability. These indicators are more applicable at the national and regional management level. Using these indicators in the potential of sustainable agritourism can play an important role in diversifying the economy and the environment. In general, it is necessary to evaluate agritourism along with sustainability. Results and discussion The results show that the three aspects of agritourism (social, economic and environmental) do not have the same level of sustainability. The level of environmental, economic and social sustainability of agritourism in Kerman is 0. 191, 0. 591 and 0. 429 respectively, indicating that the level of environmental sustainability is lower than other aspects. The sustainability of the environmental, economic, and social aspects of agritourism in Bam is 0. 269, 0. 522 and 0. 565, respectively, which indicates a low level of environmental sustainability. The environmental, economic, and social sustainability in Jiroft are 0. 182, 0, 320 and 0. 299, respectively. The environmental sustainability is 0. 112 and economic and social sustainability are 0. 578 and 0. 532 in Rafsanjan. The sustainability level of environmental, economic, and social aspects of agritourism in Sirjan, respectively are 0. 132, 0. 377 and 0. 525. The sustainability of environmental, economic and social aspects of agritourism in Zarand city is respectively 0. 109, 0. 288 and 0. 203. The environmental aspect has the lowest level of sustainability in all of the cities studied. In the next step, the overall sustainability of agritourism destination has been studied using a mathematical programming model. Suggestion Agricultural farms as the main occupation of villagers and farmers will be exposed to the dangers of the inaccuracies of some tourists as well as the related laws of these lands. Therefore, it is necessary to pay attention to the sustainability of agricultural areas for the development of sustainable agriculture, and this sustainability must be considered in all economic, environmental and social aspects. In other words, if agritourism is not properly managed, it will have negative effects such as increased waste, air, water and noise pollution, the loss of plant and animal diversity and the degradation of the environment of the agricultural area, as well as economic and social damages such as raising land prices, increasing the cost of living in agricultural areas and destroying local cultures. Balancing these factors to increase the positive effects and reduce the negative effects require making principled policies through proper planning and management. Education, making adjustments and coordinating the interests of various groups of local communities, tourism industry activists and tourists to preserve the natural resources and social heritage of a certain destination can decrease the negative effects of tourism and reduce the negative effects of environmental and natural resources at the national and regional levels.