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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING MANAGEMENT
Year:1998 | Volume:14 | Issue:5|Papers Count:1

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Year

Volume(Issue)

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Journal Article

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فارسی Version

Title:

DEFINING A BRAND: BEYOND THE LITERATURE WITH EXPERTS INTERPRETATIONS

Author(s):

DECHERNATONY L.

Journal:

JOURNAL OF MARKETING MANAGEMENT

Issue Info:

Year:
1998
Volume:
14
Issue:
5
Pages:
417-443

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

JOURNAL OF MARKETING MANAGEMENT Year:1998 | Volume:14 | Issue:5|Papers Count:1

JOURNAL OF MARKETING MANAGEMENT
Year:1998 | Volume:14 | Issue:5|Papers Count:1