Information Journal Paper
APA:
CopyDECHERNATONY, L.. (1998). DEFINING A BRAND: BEYOND THE LITERATURE WITH EXPERTS INTERPRETATIONS. JOURNAL OF MARKETING MANAGEMENT, 14(5), 417-443. SID. https://sid.ir/paper/593522/en
Vancouver:
CopyDECHERNATONY L.. DEFINING A BRAND: BEYOND THE LITERATURE WITH EXPERTS INTERPRETATIONS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 1998;14(5):417-443. Available from: https://sid.ir/paper/593522/en
IEEE:
CopyL. DECHERNATONY, “DEFINING A BRAND: BEYOND THE LITERATURE WITH EXPERTS INTERPRETATIONS,” JOURNAL OF MARKETING MANAGEMENT, vol. 14, no. 5, pp. 417–443, 1998, [Online]. Available: https://sid.ir/paper/593522/en