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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF STRATEGIC MARKETING
Year:2003 | Volume:11 | Issue:3|Papers Count:1

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Title:

MAKING CUSTOMERS PAY: MEASURING AND MANAGING CUSTOMER RISK AND RETURNS

Author(s):

RYALS LYNETTE

Journal:

JOURNAL OF STRATEGIC MARKETING

Issue Info:

Year:
2003
Volume:
11
Issue:
3
Pages:
165-175

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

JOURNAL OF STRATEGIC MARKETING Year:2003 | Volume:11 | Issue:3|Papers Count:1

JOURNAL OF STRATEGIC MARKETING
Year:2003 | Volume:11 | Issue:3|Papers Count:1