Information Journal Paper
APA:
CopyRYALS, LYNETTE. (2003). MAKING CUSTOMERS PAY: MEASURING AND MANAGING CUSTOMER RISK AND RETURNS. JOURNAL OF STRATEGIC MARKETING, 11(3), 165-175. SID. https://sid.ir/paper/651516/en
Vancouver:
CopyRYALS LYNETTE. MAKING CUSTOMERS PAY: MEASURING AND MANAGING CUSTOMER RISK AND RETURNS. JOURNAL OF STRATEGIC MARKETING[Internet]. 2003;11(3):165-175. Available from: https://sid.ir/paper/651516/en
IEEE:
CopyLYNETTE RYALS, “MAKING CUSTOMERS PAY: MEASURING AND MANAGING CUSTOMER RISK AND RETURNS,” JOURNAL OF STRATEGIC MARKETING, vol. 11, no. 3, pp. 165–175, 2003, [Online]. Available: https://sid.ir/paper/651516/en