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FROM CONSUMER RESPONSE TO ACTIVE CONSUMER: MEASURING THE EFFECTIVENESS OF INTERACTIVE MEDIA
STEWART D.W. | PAVLOU P.A.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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MANAGING AND MEASURING RELATIONAL EQUITY IN THE NETWORK ECONOMY
SAWHNEY MOHANBIR | JEFF ZABN
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SERVICE QUALITY DELIVERY THROUGH WEB SITES: A CRITICAL REVIEW OF EXTANT KNOWLEDGE
ZEITHAML VALARIE A. | PARASURAMAN A. | MALHOTRA ARVIND
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THE IMPACT OF SHOP BOTS ON ELECTRONIC MARKETS
SMITH M.D.
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