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ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF BUSINESS RESEARCH
Year:2005 | Volume:58 | Issue:11|Papers Count:2

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Title:

BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS

Author(s):

DONTHU N. | HERSHBERGER E.K. | OSMONBEKOV T.

Journal:

JOURNAL OF BUSINESS RESEARCH

Issue Info:

Year:
2005
Volume:
58
Issue:
11
Pages:
1474-1482

Keywords:

Abstract:

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