BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS

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DONTHU N.; HERSHBERGER E.K.; OSMONBEKOV T.

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS RESEARCH Year:2005 | Volume:58 | Issue:11 Page(s): 1474-1482

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Information Journal Paper

Title

BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS

Author(s)

DONTHU N. | HERSHBERGER E.K. | OSMONBEKOV T. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

RELATIVE EFFICIENCY ASSESSMENT OF POLICE UNITS THROUGH USING DATA ENVELOPMENT ANALYSIS TECHNIQUE: A LITERATURE REVIEW
ESTIMATING MOST PRODUCTIVE SCALE SIZE IN DEA WITH REAL AND INTEGER VALUE DATA

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APA: Copy

DONTHU, N., HERSHBERGER, E.K., & OSMONBEKOV, T.. (2005). BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS. JOURNAL OF BUSINESS RESEARCH, 58(11), 1474-1482. SID. https://sid.ir/paper/590691/en

Vancouver: Copy

DONTHU N., HERSHBERGER E.K., OSMONBEKOV T.. BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS. JOURNAL OF BUSINESS RESEARCH[Internet]. 2005;58(11):1474-1482. Available from: https://sid.ir/paper/590691/en

IEEE: Copy

N. DONTHU, E.K. HERSHBERGER, and T. OSMONBEKOV, “BENCHMARKING MARKETING PRODUCTIVITY USING DATA ENVELOPMENT ANALYSIS,” JOURNAL OF BUSINESS RESEARCH, vol. 58, no. 11, pp. 1474–1482, 2005, [Online]. Available: https://sid.ir/paper/590691/en

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