Journal of Iranian Cultural Research
Year:2016 | Volume:8 | Issue:4 (32)|Papers Count:9

The research investigated the issue of TV ads in the context of cultural studies and from the critical- cultural perspective. This study has focused on the family in order to read culture among the advertisements, so family from both the gender and generational relations has been analyzed. The main focus of the research is on the policy of representation of TV commercials across the country about couple bilateral relations and parent-child generational bilateral relations in Iranian families, in this way the power structure in the family can be understood. Using qualitative methods, this research has done based on the general principles of semiotics and followed the principles of “first order implications” that is centered mostly in syntagmatic axis and “second-order implications” assigned to Roland Barthes that has replaced in the axis of succession. This research shows that TV ads in “subjective aspect of power” with showing mental images consistent with male-dominated system, and in “objective aspect of power” with showing stereotypes that in the first step men (sexual) and in the second step parents (generational) make the final decision, leads to reproduction of power gap and inequality in family relationships.

This is to study the relationship between TV watching and religious fidelity of the youngsters who live in Mashhad. This study has been done based on stratified sampling of the youngsters aged 18-24, considering appropriate sample size assignment. Paired-T tests, one-way analysis of variance, Pearson correlation coefficient, and multivariate regression analysis have been applied. The results have shown that watching more television programs would enhance the religious fidelity of the young. Thus watching more comedies, scientific-educational programs, religious ones, and news would advance the religious persistence among the young adults, though decreasing the interests in watching such programs on TV has the opposite effect on them.

This paper aims to study the imagination of Tehran through 1340s and 1350s Iranian cinema and the main question is that what kind of representation on city was fueled by cinema. This study was conducted based on analysis of four impressive films in these two decades. Two of them are popular movies (Ganje Gharoon and Khater Khah) and the two other (Khesht-o Ayeni and Ragbar) are related to avantgarde cinema. Although they are different in presenting the city in some aspects, the results reveal that both approaches emphasise on the negative aspects of the city and expose latent contradictions in the extreme way.

This article studies women’s reading of TV shows aired on Gem satellite channel.This is a qualitative research using unstructured interviews. The statistical society is all the female audiences of GEM TV-shows in the city of Kamyaran. To select the sample, the non-probability sampling technique of snowball sampling was used and the sample size for the interviews was 26. For analyze the data, they were coded and the resulting codes were interpreted.The results show that the interviewees tend to compare the lives of the women in the TV shows with their own lives. More over most of the women believe that the TV shows do not really affect them. It seems that the subconscious effects on their thoughts are being ignored. In general, it can be said that the women want to change their relations with men, as well as share of power and gain independency.

Today, cellphone is an integral part of our life in daily communication and relations. Moreover, due to the increasing development of the communication technologies and devices, it is necessary to study their impacts and influences on people in society. The main aim of this paper is to describe and explain the culture of cellphone consuming. Meanwhile, indexes of lifestyle have been applied among subjects (University students). Theoretical framework of this research is Pierre Bourdieu’s consumer lifestyle. This study is based on survey method with sample size of 400 students. Questionnaire has been used for gathering data from respondents (students of state university and medical university of Shahrekord). The results of this study showed that, using Bourdieu’s theory, we can explain many students behavior about consuming cellphone. Moreover, findings about using social media between respondents have confirmed the theory of anonymity in cyberspace about applications such as Viber, Line and What’s up.

The purpose of the present research was to study socio-cultural and psychological effective factors contributing to suicide, as well as comparing these factors among Iranian and Tajik women who attempted suicide. The present study was a qualitative study in which 60 patients (30 from each country) participated. Each of these participants went through an in-depth interview. Results of the study showed that the most important factors considering suicide attempt in both groups were as follows: domestic violence, cultural induction, family cold relations, forced marriages, too much responsibility, lack of privacy, polygamy, irrational biases and lack of communication between generations. Tajik men, despite the law of monogamy, prefer polygamy and marry more than one woman. Tajik people also, prohibit burring body of a woman who is dead after a suicide atempt in Muslim cemetery.

Cultural turn in contemporary society has undoubtedly turned culture into a major arena for the production and representation of social gaps and inequalities. The interplay of inequalities in access to the capitals and urban life has rarely been a topic for systematic empirical studies in Iran. Relying on a large scale representative survey recently conducted in Tehran, this paper aims to reveal the unequal distribution of cultural capital in Tehran and also to reveal the mechanisms the residents employ both to produce and to display cultural capital. The findings while clarifying the prospects of inequalities in different dimensions of urban cultural capital, highlight the ways cultural capital both affects and is affected by urban [physical] spaces and urban life. This conclusion while uncovering some of the inadequacies related to current cultural capital literature, offers new concepts and spheres by which social inequalities can be conceived in the context of Iranian society.

In recent years, the environmental crisis is considered as one of the major challenges that human is faced. Many scientists have proposed technological solutions to reduce or prevent environmental crises, however, some of them have suggested the necessity of new relation and interaction between nature and human, and also, the need for a new environmental culture. This study aims to explore the environmental culture and its influencing factors in Shiraz city. Research was conducted by using survey method, cluster sampling and questionnaire. In total, 402 completed questionnaires were collected and analyzed. Research findings indicate that environmental culture had positive and significant relationship with opportunities and facilities offered, feeling efficiency and environmental education. However, environmental culture had no significant relationship with environmental knowledge and social norms. Also, multivariate regression results show that opportunities and facilities offered and feeling efficiency are significant with environmental culture.