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PLEASURES AND ‘WE’ AVOID PAINS: THE ROLE OF SELF-REGULATORY GOALS IN INFORMATION PROCESSING AND PERSUASION
AAKER J.L. | LEE A.Y.
JOURNAL OF CONSUMER RESEARCH
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View 53
UTOPIAN ENTERPRISE: ARTICULATING THE MEANINGS OF STAR TREK’S CULTURE OF CONSUMPTION
KOZINETS R.V.
View 111
CONSUMER SELF -CONFIDENCE: REFINEMENTS IN CONCEPTUALIZATION AND MEASUREMENT
BEARDEN W.O. | HARDESTY D.M. | ROSE R.L.
View 170
THE INFLUENCE OF TASK COMPLEXITY ON CONSUMER CHOICE: A LATENT CLASS MODEL OF DECISION STRATEGY SWITCHING
SWAIT J. | ADAMOWICZ W.
View 78