PLEASURES AND ‘WE’ AVOID PAINS: THE ROLE OF SELF-REGULATORY GOALS IN INFORMATION PROCESSING AND PERSUASION

AAKER, J.L., & LEE, A.Y.. (2001). PLEASURES AND ‘WE’ AVOID PAINS: THE ROLE OF SELF-REGULATORY GOALS IN INFORMATION PROCESSING AND PERSUASION. JOURNAL OF CONSUMER RESEARCH, 28(1), 33-49. SID. https://sid.ir/paper/627853/en

AAKER J.L., LEE A.Y.. PLEASURES AND ‘WE’ AVOID PAINS: THE ROLE OF SELF-REGULATORY GOALS IN INFORMATION PROCESSING AND PERSUASION. JOURNAL OF CONSUMER RESEARCH[Internet]. 2001;28(1):33-49. Available from: https://sid.ir/paper/627853/en

J.L. AAKER, and A.Y. LEE, “PLEASURES AND ‘WE’ AVOID PAINS: THE ROLE OF SELF-REGULATORY GOALS IN INFORMATION PROCESSING AND PERSUASION,” JOURNAL OF CONSUMER RESEARCH, vol. 28, no. 1, pp. 33–49, 2001, [Online]. Available: https://sid.ir/paper/627853/en