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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Year:2009 | Volume:26 | Issue:-|Papers Count:1

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Title:

THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: THE INFLUENCE OF ATTITUDE CERTAINTY, ISSUE IMPORTANCE, SUSCEPTIBILITY TO NORMATIVE INFLUENCE, PREFERENCE FOR CONSISTENCY AND SOURCE PROXIMITY

Author(s):

NYER P.U. | GOPINATH M.

Journal:

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Issue Info:

Year:
2009
Volume:
26
Issue:
-
Pages:
60-68

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Year:2009 | Volume:26 | Issue:-|Papers Count:1

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Year:2009 | Volume:26 | Issue:-|Papers Count:1