THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: THE INFLUENCE OF ATTITUDE CERTAINTY, ISSUE IMPORTANCE, SUSCEPTIBILITY TO NORMATIVE INFLUENCE, PREFERENCE FOR CONSISTENCY AND SOURCE PROXIMITY

NYER, P.U., & GOPINATH, M.. (2009). THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: THE INFLUENCE OF ATTITUDE CERTAINTY, ISSUE IMPORTANCE, SUSCEPTIBILITY TO NORMATIVE INFLUENCE, PREFERENCE FOR CONSISTENCY AND SOURCE PROXIMITY. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(-), 60-68. SID. https://sid.ir/paper/632188/en

NYER P.U., GOPINATH M.. THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: THE INFLUENCE OF ATTITUDE CERTAINTY, ISSUE IMPORTANCE, SUSCEPTIBILITY TO NORMATIVE INFLUENCE, PREFERENCE FOR CONSISTENCY AND SOURCE PROXIMITY. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING[Internet]. 2009;26(-):60-68. Available from: https://sid.ir/paper/632188/en

P.U. NYER, and M. GOPINATH, “THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: THE INFLUENCE OF ATTITUDE CERTAINTY, ISSUE IMPORTANCE, SUSCEPTIBILITY TO NORMATIVE INFLUENCE, PREFERENCE FOR CONSISTENCY AND SOURCE PROXIMITY,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 26, no. -, pp. 60–68, 2009, [Online]. Available: https://sid.ir/paper/632188/en