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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

INDUSTRIAL MARKETING MANAGEMENT
Year:2004 | Volume:33 | Issue:-|Papers Count:2

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Title:

CONCEPTUALISING COMMUNICATIONS STRATEGY FROM A RELATIONAL PERSPECTIVE

Author(s):

LINDBERG REPO KIRSTI | CHRISTIAN GRONROSS

Journal:

INDUSTRIAL MARKETING MANAGEMENT

Issue Info:

Year:
2004
Volume:
33
Issue:
-
Pages:
229-233

Keywords:

Abstract:

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