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ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF MARKETING
Year:2002 | Volume:66 | Issue:4|Papers Count:2

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Title:

THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE

Author(s):

ZOU S. | CAVUSGIL S.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
2002
Volume:
66
Issue:
4
Pages:
40-56

Keywords:

Abstract:

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