THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE

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ZOU S.; CAVUSGIL S.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:2002 | Volume:66 | Issue:4 Page(s): 40-56

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Information Journal Paper

Title

THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE

Author(s)

ZOU S. | CAVUSGIL S. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION
A MODEL FOR STANDARDIZATION/ADAPTATION STRATEGY SELECTION IN THE IRAN'S MULTINATIONAL COMPANIES (MNCS)

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APA: Copy

ZOU, S., & CAVUSGIL, S.. (2002). THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE. JOURNAL OF MARKETING, 66(4), 40-56. SID. https://sid.ir/paper/584822/en

Vancouver: Copy

ZOU S., CAVUSGIL S.. THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE. JOURNAL OF MARKETING[Internet]. 2002;66(4):40-56. Available from: https://sid.ir/paper/584822/en

IEEE: Copy

S. ZOU, and S. CAVUSGIL, “THE GMS: A BROAD CONCEPTUALIZATION OF GLOBAL MARKETING STRATEGY AND ITS EFFECT ON FIRM PERFORMANCE,” JOURNAL OF MARKETING, vol. 66, no. 4, pp. 40–56, 2002, [Online]. Available: https://sid.ir/paper/584822/en

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