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ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Year:2008 | Volume:25 | Issue:3|Papers Count:2

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Title:

DOES COMPETITIVE ENTRY STRUCTURALLY CHANGE KEY MARKETING METRICS?

Author(s):

KORNELIS M. | DEKIMPE M.G. | LEEFLANG P.S.H.

Journal:

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Issue Info:

Year:
2008
Volume:
25
Issue:
3
Pages:
173-182

Keywords:

Abstract:

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