Information Journal Paper
APA:
CopyEAST, R., HAMMOND, K., & LOMAX, W.. (2008). MEASURING THE IMPACT OF POSITIVE AND NEGATIVE WORD-OF-MOUTH ON BRAND PURCHASE PROBABILITY. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 25(3), 215-224. SID. https://sid.ir/paper/619969/en
Vancouver:
CopyEAST R., HAMMOND K., LOMAX W.. MEASURING THE IMPACT OF POSITIVE AND NEGATIVE WORD-OF-MOUTH ON BRAND PURCHASE PROBABILITY. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING[Internet]. 2008;25(3):215-224. Available from: https://sid.ir/paper/619969/en
IEEE:
CopyR. EAST, K. HAMMOND, and W. LOMAX, “MEASURING THE IMPACT OF POSITIVE AND NEGATIVE WORD-OF-MOUTH ON BRAND PURCHASE PROBABILITY,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 25, no. 3, pp. 215–224, 2008, [Online]. Available: https://sid.ir/paper/619969/en