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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF BRAND MANAGEMENT
Year:2002 | Volume:9 | Issue:6|Papers Count:2

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Year

Volume(Issue)

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Journal Article

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Title:

BRAND STRATEGY IN THE RETAIL BANKING SECTOR: ADAPTING TO THE FINANCIAL SERVICES REVOLUTION

Author(s):

HARRIS G.

Journal:

JOURNAL OF BRAND MANAGEMENT

Issue Info:

Year:
2002
Volume:
9
Issue:
6
Pages:
430-436

Keywords:

Abstract:

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