Information Journal Paper
APA:
CopyHARRIS, G.. (2002). BRAND STRATEGY IN THE RETAIL BANKING SECTOR: ADAPTING TO THE FINANCIAL SERVICES REVOLUTION. JOURNAL OF BRAND MANAGEMENT, 9(6), 430-436. SID. https://sid.ir/paper/597783/en
Vancouver:
CopyHARRIS G.. BRAND STRATEGY IN THE RETAIL BANKING SECTOR: ADAPTING TO THE FINANCIAL SERVICES REVOLUTION. JOURNAL OF BRAND MANAGEMENT[Internet]. 2002;9(6):430-436. Available from: https://sid.ir/paper/597783/en
IEEE:
CopyG. HARRIS, “BRAND STRATEGY IN THE RETAIL BANKING SECTOR: ADAPTING TO THE FINANCIAL SERVICES REVOLUTION,” JOURNAL OF BRAND MANAGEMENT, vol. 9, no. 6, pp. 430–436, 2002, [Online]. Available: https://sid.ir/paper/597783/en