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Educational Videos and Scientific Workshops

Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

CALIFORNIA MANAGEMENT REVIEW
Year:2001 | Volume:43 | Issue:4|Papers Count:2

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Title:

THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS

Author(s):

ZEITHAML V. | RUST R. | LEMON K.

Journal:

CALIFORNIA MANAGEMENT REVIEW

Issue Info:

Year:
2001
Volume:
43
Issue:
4
Pages:
0-0

Keywords:

Abstract:

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