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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF BUSINESS RESEARCH
Year:2004 | Volume:57 | Issue:6|Papers Count:2

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Title:

THE ROLE OF BRAND/ CAUSE FIT IN THE EFFECTIVENESS OF CAUSE- RELATED MARKETING CAMPAIGNS

Author(s):

PRACEJUS J.W. | OLSEN G.D.

Journal:

JOURNAL OF BUSINESS RESEARCH

Issue Info:

Year:
2004
Volume:
57
Issue:
6
Pages:
635-640

Keywords:

Abstract:

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