Information Journal Paper
APA:
CopyPRACEJUS, J.W., & OLSEN, G.D.. (2004). THE ROLE OF BRAND/ CAUSE FIT IN THE EFFECTIVENESS OF CAUSE- RELATED MARKETING CAMPAIGNS. JOURNAL OF BUSINESS RESEARCH, 57(6), 635-640. SID. https://sid.ir/paper/618923/en
Vancouver:
CopyPRACEJUS J.W., OLSEN G.D.. THE ROLE OF BRAND/ CAUSE FIT IN THE EFFECTIVENESS OF CAUSE- RELATED MARKETING CAMPAIGNS. JOURNAL OF BUSINESS RESEARCH[Internet]. 2004;57(6):635-640. Available from: https://sid.ir/paper/618923/en
IEEE:
CopyJ.W. PRACEJUS, and G.D. OLSEN, “THE ROLE OF BRAND/ CAUSE FIT IN THE EFFECTIVENESS OF CAUSE- RELATED MARKETING CAMPAIGNS,” JOURNAL OF BUSINESS RESEARCH, vol. 57, no. 6, pp. 635–640, 2004, [Online]. Available: https://sid.ir/paper/618923/en