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ISSN: 2588-4824

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF MARKETING
Year:1991 | Volume:55 | Issue:4|Papers Count:1

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Year

Volume(Issue)

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Journal Article

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فارسی Version

Title:

ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS

Author(s):

MACINNIS D.J. | MOORMAN C. | JAWORSKI B.J.

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
1991
Volume:
55
Issue:
4
Pages:
32-53

Keywords:

Abstract:

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

JOURNAL OF MARKETING Year:1991 | Volume:55 | Issue:4|Papers Count:1

JOURNAL OF MARKETING
Year:1991 | Volume:55 | Issue:4|Papers Count:1