Information Journal Paper
APA:
CopyMACINNIS, D.J., MOORMAN, C., & JAWORSKI, B.J.. (1991). ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS. JOURNAL OF MARKETING, 55(4), 32-53. SID. https://sid.ir/paper/612589/en
Vancouver:
CopyMACINNIS D.J., MOORMAN C., JAWORSKI B.J.. ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS. JOURNAL OF MARKETING[Internet]. 1991;55(4):32-53. Available from: https://sid.ir/paper/612589/en
IEEE:
CopyD.J. MACINNIS, C. MOORMAN, and B.J. JAWORSKI, “ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS,” JOURNAL OF MARKETING, vol. 55, no. 4, pp. 32–53, 1991, [Online]. Available: https://sid.ir/paper/612589/en