Every-day life of citizens includes a range of communication and social interactions. The size, density, and configuration of urban physical environment affect the psychological and social experiences and behaviors of urban dwellers. Citizens' familiarity with the location of residences is a result of education and experience, thus having different sense of place among people living in different textures and cities is the result of different experience too. This paper aims to address the relationship between the accumulation of memories and culture on the quality of perceptions, mental image and vitality of the citizens In order to help the managers, planners, urban designers and policy makers to be effective in improving the connection of citizens with their residence environment through public participation in formulating future development outlooks.As a geographical community, public space has a certain position in the urban structure. As a social community, public space is a meeting place for different purposes. Central to the notion of public space are its claims to be democratic and accessible. The meaning of places is defined through their identity and more specifically through the harnessing of the traditions, memories and historicity held by them. Social interaction connects public space to physical security. Many public realms in the city are time-dependent in their nature. During the daytime, markets, parks and streets might be attractive and inclusive urban areas, but during the nighttime they may turn into urban areas of fear. The urban landscape is something that we see, but it is also something that is produced by stories. There are many aesthetic, economic, emotional and nostalgic ties to the urban environment. Many meanings of signs and symbols are part of our history and identity. Human behavior in urban space is influenced by subjective knowledge of the environment. It is possible to transfer this knowledge using such kinds of materials as novels, diaries, biographies, poems, photographs, paintings and films. These sources of material help to understand the deep, subjective and complex relationships between individuals, groups, places and landscapes.In this study, Chamran Street in Shiraz was selected as the case study. Then the environmental factors impressing the visitors were collected and analyzed. The reason of choosing Chamran Street was due to its importance in current and future urban identity of Shiraz, its dynamism, diversity of functions and activities, and its role in increasing urban vitality. The results indicated that activity and meaning were of more important factors than those physical elements, so more attention is required to be paid on improving social and recreational activities. Any effort to improve physical environment should be accomplished with increasing various activities and empowering urban image and legibility for users. This would lead to improving identity, collective memories, and livability.