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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF ADVERTISING RESEARCH
Year:2017 | Volume:57 | Issue:1|Papers Count:1

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Title:

What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures’ potential on 100 mars brand ads with single-source data

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JOURNAL OF ADVERTISING RESEARCH

Issue Info:

Year:
2017
Volume:
57
Issue:
1
Pages:
53-66

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Abstract:

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Scientific Information Database

ISSN: 2588-4824

Journal Issue Information

JOURNAL OF ADVERTISING RESEARCH Year:2017 | Volume:57 | Issue:1|Papers Count:1

JOURNAL OF ADVERTISING RESEARCH
Year:2017 | Volume:57 | Issue:1|Papers Count:1