Home energy management (HEM) plans convince residential customers to actively participate in price-based demand response (DR) programs. In these price-based HEM methods, the controller scheduling for energy consumption of household devices in response to the electricity price signal has many priorities among customers. Although various methods have recently been proposed to use HEM, prioritizing the performance of controllable devices from the customer s point of view in price-oriented HEM has not been determined. For this purpose, the load reduction value of each device is defined in such a way that it raises the implementation priority of that device from the customer s point of view. Taking into consideration the load reduction value of the devices, electricity tariffs and the implementation limitations of the devices, the optimization problem is proposed to reduce the energy consumption and reliability prices.