ORGANIZATIONAL RESOURCES MANAGEMENT RESEARCH
Year:2018 | Volume:8 | Issue:1|Papers Count:8

Today, branding and brand management have much interest in the world of marketing. The purpose of this study is to investigate the relationship between brand satisfaction and customer repurchase intention. In this regards, two factors that may influence this relationship has been reviewed. These factors are, consumer lifestyle and hedonic values which has the moderating role in this research. The statistical population of this study is composed of consumers of Home appliances industries in Tehran. Based on the Cochran formula 413 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity of the final Questionnaire was tested and the needed corrections were done. To test the reliability, the Cronbach was applied and the result is shown that the questionnaire is reliable. The collected data have been analyzed using SPSS 22 and smart pls 2 software. As the results show, brand satisfaction affect repurchase intention positively. Moreover lifestyle as a positive effect on the relationship between brand satisfaction and repurchase intention. Besides, hedonic value has a weak influence on this relation. . .

The main goal research to Identify and assessment the professional competencies of research managers. Research method was mixed and in the qualitative section methodology was theme analysis and in the quantitative was descriptive survey. The population of the research is all managers of research groups of ACECR with the numbers of 85. The sample size in qualitative was 19 managers who were chosen purposely also in quantitative part capitation was used due to the limitation of population, the number of 63 people responded to questionnaires. In the qualitative part, Research tool was interview and in the other part was questionnaire. The validity of the quantitative tool (questionnaire) was a Construct validity which was verified by confirmatory factor analysis and reliability was Cronbach's alpha coefficient (0. 99). The results in the qualitative section, a list of dimensions of competency includes knowledge (8 items), skill (19 items), ability (5 items) and traits (4 items), the also that all aspects competency had higher level than hypothetical average. Feature dimension with the average of 3. 59 was the highest rank and the lowest rank with the average of 1. 70 was knowledge dimension...

One of the best strategies to obtain competitive advantage and reduce the failure rate of new product development is product co-development. Knowledge-intensive organization required to receive new idea and knowledge to produce product and service according to market, because their nature based of innovation and knowledge. So this firms rely to open innovation and building collaboration network with external partners in order to access new knowledge and technologies, therefore for using the internal and external knowledge in product development process, firms should be promote its knowledge integration capability. The aim of this research is effect of knowledge integration capability on product co-development with mediating open innovation. Data has been gathered using questionnaire in 70 knowledge-intensive institutions in Guilan Science and Technology Park. Data analyze via Structural Equation Modeling (SEM)-PLS. The results showed that the KIC indirectly has positive and significantly effect on product co-development through OI but directly no effect. Moreover, KIC has positive and significantly effect on OI and, OI has positive and significantly effect on product co-development. . .

Studies in the field of learning and organization have changed through formation of the concept of a learning organization. As a result various models have been developed and customized for project based organizations. Still, they have not yet been customized for Project Based Organizations, as a very important category of organizations with growing importance. The special requirements of project based organizations in learning demands the development of a special model for project based learning organizations (PBLOs). This is routed in the temporary nature of projects. This study aims to develop a paradigmatic model for PBLOs based on case studies in two project based organizations of oil and gas industries. The strategy of the study is structured grounded theory and the data are acquired from interviewing 20 participants in the field of project and knowledge management. As a result of the interviews and by analysis and coding of 715 obtained phrases, 25 basic concepts were identified which have been placed in the paradigmatic model. Since a qualitative approach towards organizational learning has been very limited up till now, and in addition no studies have yet addressed PBLOs in particular, this work could be treated as a pioneering study in the field...

One of the methods to create loyalty among customers is presenting a value through customer clubs which is beyond the intrinsic value of the product or service. In order to achieve this aim, a new perspective of customer club’s basics that is based on findings business model is needed. As a result, the purpose of this study is to explore customer club Hafez Insurance business model as the first private insurance in free zones of Iran, with an emphasis on"innovation"and" customers block ". In this research, we try to find out the answer of questions such as customers segmentation in the insurance industry, Identifying distribution channels, the type of services and products that offered in the club correspond to the target of customers and the type of value which is created for customers to increase loyalty. From the data collection method standpoint, current study is a qualitative research and was conducted through in-depth interviews and semi-structured focus group. This focus group meeting is consist of 12 experts of Hafez Insurance Company that have been selected based on purposefully sampling method. Finally, by analyzing the findings from focus group research and using the Atlas. ti software, basics of "innovation" and " customers blocks are explained. The content of qualitative data suggests that components of customers block include three themes of customers segmentation, distribution channels and communication with customers, 11 sub-components and 40 items. Components of innovation include the proposed theme for value, eight sub-components and 29 items...

In recent decades, knowledge-based organizations (KBO) have played an important role in growth and economic development, especially in resistance economy by commercializing their scientific and technological achievements. This paper has identified the most important features of successful knowledge-based organizations in Iran. This article is a fundamental research in terms of purpose and utilizes mix method and content analysis based on papers found in the field of Iranian knowledge-based companies. At first features are identified and network analysis is done proportional to it. Then Shannon entropy is used to determine the impact coefficient of these features. The results show that 14 important features of these companies are as follows: qualified human resources, strong management, project and organizational capabilities, good business strategy, optimal management of financial resources, technical and production capabilities, marketing and sales capabilities, good technology strategy, receiving governmental timely incentives, receiving purposive incentives from funding agencies, appropriate networking, proper use of infrastructure, giving enough attention to the organization’s environment and focused activities. . .