The concept of sustainable development is considered in all contemporary activities, including the arts, and has been utilized in the cinema. Since 2004, this progressive concept was revealed with introduction of the term “ Ecocinema” as a field of study. Earlier, film criticism and analysis of ecolog-ical issues was limited to the works of critics such as Wilson, Armstrong, Seibert, Mitman, and Bousé with focus on wildlife documentaries. But from 2004 on wards and within a short time, all kinds of cinematic genres, from fictional to documentary and experimental films attracted the attention of critics. Similarly, many researchers from the humanities and social sciences have focused on ecological issues in cinema studies. As we see, nowadays, there is an expansion of ecofeminist studies; which is the representation of gender, ethnic, and racial issues, along with local and global actions within the context of environmental and biological justice and ecosystems. Besides considering the effects of cinema as an industry on the environment, part of these studies focus on the promotion of ecological awareness and the role and effectiveness of cinema with regards to social and cognitive responses. In this regard, the aim of this paper is to examine the relationship between aesthetics of cinematic image and environmental awareness of the audience. For this purpose, the relationship between sustainable development and aesthetics is explained initially, and then, an attempt is made to classify different ecosystems from a thematic and a range of studies so that later on, the relation between image or visual aesthetics and ecological awareness can be compared. Thus, dividing these two viewpoints into two general categories for a comparison and critical analysis. This paper addresses the written views of experts in this field by using descriptive-analytical and critical approaches. While some experts such as Mitman, Brereton and Ingram believe in explicitly loading the ecological message into films based on common patterns and forms of filmmaking, Bousé , McDonald, Vivanco, and Ladino find commercial cinema lacking the power to influence environmental awareness and argue that the avant-garde empirical cinema, which uses different aesthetic forms than commercial cinema to express its subject matter, is the perfect vehicle for projecting ecological issues. Also, the critical examination of the two groups’ views reflects three serious challenges in their analysis: 1) In many analyses, the relationship between aesthetics and environmental perception is not based on a theoretical basis, 2) In many works, serious attention is not paid to the main texts of research which are films in this case, 3) In many of these works that emphasize on audience behavior analysis, field research does not perform. The results of the paper indicate that while all critics agree on the central idea that cinema is capable of portraying environmental issues and a closer analysis of films from an ecological perspective can reveal fascinating assessments on the relationship of cinema with the world around us, but in terms of the relationship between aesthetics and ecological awareness, there are profound theoretical and intellectual differences that go back to how ecological issues are represented.