Management in a news agency, in addition to the managing issues and the challenges of the industry, also faces with the social changes and the interaction with a complex environment that requires special capabilities. The purpose of this study is to identify the competencies of managers in creative industry with emphasis on the news agencies of the Islamic Republic of Iran. The article is considered as a qualitative and developmental study and employing content analysis methodology, while benefited from purposeful sampling of participants with maximum difference. The required data and information were obtained from the review of documents, library resources, and in-depth semi-structured interviews. For this purpose, twenty-five managers, secretaries, editors and reporters from different news agencies were interviewed. Then, the extracted concepts from the interviews were classified into 113 primary codes, 47 categories, 14 sub-themes and 5 main themes. Finally, the five dimensions of competency including knowledge (technical and general), skill (technical, human, perceptual), attitude (cognitive, emotional, behavioral), personality (extraversion, adaptability, experiencing, responsible), and ability (intellectual and physical) were identified. These competencies are interrelated at least in one process, and each competency must be examined in a continuum. The main result of this study is that the managers of the news agencies are expected to demonstrate competencies appropriate to the ruling socio-political system, i. e. paying attention to local needs, cultural conditions of the society, revolutionary spirit, and principles and values of the Islamic Republic of Iran.