Water is the most essential material in the world that can not compensate its shortage with any arrangement, water crises is a threat for human life. Iran in recent decades encounter "Water Crisis" by using of modern technology, public urban services to supply water, population increasing, led to expend the consumption of this vital material more velocity than renewal velocity in the modern world. This research method is mixed method includes of observation, key informants and survey to obtain to valid data' s. Quality method (such as participant observation open and deep interviews whit key informants) and quantities method (questionnaire).Base on cultural ecology, for this purpose before anything the effect of economy factor on water consumption pattern have been studied then the effect of other factors (mainly cultural factor) on consumption have been study and analyzed.Here we try to study of influences Ceremonies that to be celebrated in Toyserkan, cultural triads, advanced tools, Persian myths, technology, water shortage practice (life experience in the economy or condition of water shortage), architectural pattern and consumption conscious of water demand condition, have studied and analyzed.