Democracy and collective identity are intimately linked and together they form a major area of interest within the contemporary sociology. In Iran, discussion on these topics began with the rise of the Constitutional Movement culminating in the 1905 constitution. Today, due to Iran's multi-ethnic make-up, and also due to the process of globalization, the discussion of democracy and identity has gained an added momentum. The present research conducted amongst the Iranian ethnic groups, focuses on people's attitudes towards democracy as it relates to their collective identities. In the theoretical section along with adoption of a macro approach, a conceptual micro framework has been developed which is based on theories of attitude, democracy, and identity. The population of the research consists of all members of the ¥1ajor ethnic groups residing in the cities of Tabriz, Zahedan, Ahwaz, Esfahan, Sanandage, and Khoramabad.Over 1200 persons were selected through a multi-stage cluster sampling method. The questionnaire was the main data collection technique. The results are indicative of positive and significant relation between people's collective identities on national and global levels, and their attitudes toward democracy as explained and predicted by the main independent variables such as identity, satisfaction, education, ethnicity, and use of the Internet.