Itineraries of Safvids and Quajars, regardless of their epistemological and methodological shortages, are considered as a valid and credible document, explaining rituals and manners of Iranians and representing their "world" and accounted as foundations of knowledge about Iran in the minds of their audiences.Both Safavid and Qujar era are important, regarding the issue of identity. Safavid period played a major identity role, because it started the process of Iranian identification by combining three factors, i.e. religion, myth and territory. Quajar era is important too, because the inclusive intervention of western civilization in Iran s internal affairs deeply challenged its identity.This article concentrates on the most important features of Iranians' cultural identity, wl1.ichhave been accounted by writers of itineraries. These characteristics can be categorized in positive and negative features. Positive factors of Iranians' cultural identity mentioned as follow: religious toleration, religiousness, hospitalization, knowledge seeking spirit, poetical aspirations, strong belonging to elements of national identity, acceptance of clergymen as basic reference group and inclusiveness of chastity among women. The most important negative features of Iranians identity regarded as follow: superstitiousness, sumptuousness, lack of critical spirit, corruption of government, complete separation between elite and masses, double – dealing and lack of meritocracy.