The effect of new product layout on customer satisfaction in wooden household furniture industries in Tehran province using structural equations model

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AHMADI H.; TAJDINI A.; LASHGARI A.

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Journal: Iranian Journal of Wood and Paper Science Research Year:2016 | Volume:31 | Issue:2 (55) Page(s): 294-308

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Title

The effect of new product layout on customer satisfaction in wooden household furniture industries in Tehran province using structural equations model

Author(s)

AHMADI H. | TAJDINI A. | LASHGARI A. | Issue Writer Certificate

Keywords

Product layoutQ1

customer satisfactionQ2

wooden furnitureQ1

structural equationsQ1

Abstract

In this research, the impact of various products design were investigated in end-customer’ s satisfaction. For this purpose, the variables are: products ‘ external characteristic, quality, price, distributing system, after sales services, perceived value and sex moderator. The statistical population of this research included all the consumers of household wooden style furniture in Tehran city. In order to evaluate and examine the conceptual model, structural equation method and AMOS software are used. The results showed that the model has been fitted in the firstgrade and second-grade measurement models and also on structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that model has been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘ tools. The variables of external characteristics, quality, price, after-sales services and perceived value are all effective at 99 percent of the confidence level on the consumer of household wooden furniture. But, the effect of distributing system variable on customer satisfaction did not accept. Also according to the obtained results, it is clear that sex variable can just adapt the relationship between external characteristics and customer satisfaction in the level of 90 percent significance.

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APA: Copy

AHMADI, H., TAJDINI, A., & LASHGARI, A.. (2016). The effect of new product layout on customer satisfaction in wooden household furniture industries in Tehran province using structural equations model. IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH, 31(2 (55) ), 294-308. SID. https://sid.ir/paper/109795/en

Vancouver: Copy

AHMADI H., TAJDINI A., LASHGARI A.. The effect of new product layout on customer satisfaction in wooden household furniture industries in Tehran province using structural equations model. IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH[Internet]. 2016;31(2 (55) ):294-308. Available from: https://sid.ir/paper/109795/en

IEEE: Copy

H. AHMADI, A. TAJDINI, and A. LASHGARI, “The effect of new product layout on customer satisfaction in wooden household furniture industries in Tehran province using structural equations model,” IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH, vol. 31, no. 2 (55) , pp. 294–308, 2016, [Online]. Available: https://sid.ir/paper/109795/en

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