Investigating Smartphone Adoption in Iran: A Comparative Analysis of Student and Business Perspectives

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Jaghouri Habibeh; Mehdipour Amir

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT, ACCOUNTING AND ECONOMIC DEVELOPMENT
Year:2024 | Issue:12

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Title

Investigating Smartphone Adoption in Iran: A Comparative Analysis of Student and Business Perspectives

Author(s)

Jaghouri Habibeh | Mehdipour Amir

Keywords

Smart phone

Entertainment

Business transaction

Iran

Abstract

This study aims to comprehend the perspectives of students and business professionals regarding the utilization of smartphones in the Islamic Republic of Iran. The research delineates the impact of this emerging technology on cultural aspects, specifically in the realms of Entertainment and business practices. Furthermore, the study proposes an effective marketing strategy aimed at motivating these two distinct groups to opt for smartphones over conventional devices. Utilizing quantitative research methods, 143 questionnaires were disseminated among students and business individuals in Tehran, Gorgan, and Mashhad. The obtained results were subjected to analysis through SPSS software to validate the proposed hypotheses. The findings reveal that student exhibiting a propensity for using smartphones for educational and Entertainment purposes. Moreover, students display a higher inclination towards smartphone usage compared to business professionals, and female students are more inclined to use smartphones for Entertainment than their male. Notably, business individuals favor face-to-face communication over relying solely on smartphones for business matters. In terms of marketing strategies for telecom providers, the results advocate for incentivizing plans, such as free calls and installment payment options, as effective means to attract a broader customer base within both student and business demographics.

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APA: Copy

Jaghouri, Habibeh, & Mehdipour, Amir. (2024). Investigating Smartphone Adoption in Iran: A Comparative Analysis of Student and Business Perspectives. INTERNATIONAL CONFERENCE ON MANAGEMENT, ACCOUNTING AND ECONOMIC DEVELOPMENT. SID. https://sid.ir/paper/1129894/en

Vancouver: Copy

Jaghouri Habibeh, Mehdipour Amir. Investigating Smartphone Adoption in Iran: A Comparative Analysis of Student and Business Perspectives. 2024. Available from: https://sid.ir/paper/1129894/en

IEEE: Copy

Habibeh Jaghouri, and Amir Mehdipour, “Investigating Smartphone Adoption in Iran: A Comparative Analysis of Student and Business Perspectives,” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT, ACCOUNTING AND ECONOMIC DEVELOPMENT. 2024, [Online]. Available: https://sid.ir/paper/1129894/en

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