COMMUNICATION STRATEGIES FOR SUSTAINABLE ANIMAL HUSBANDRY IN KOHGILOOYEH COUNTY: THE APPLICATION OF EVIDENTIAL REASONING

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NOORIPOOR MEHDI; SHAHVALI MANSOUR

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Journal: Environmental Sciences Year:2011 | Volume:9 | Issue:1 Page(s): 23-38

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Title

COMMUNICATION STRATEGIES FOR SUSTAINABLE ANIMAL HUSBANDRY IN KOHGILOOYEH COUNTY: THE APPLICATION OF EVIDENTIAL REASONING

Author(s)

NOORIPOOR MEHDI | SHAHVALI MANSOUR | Issue Writer Certificate

Keywords

SUSTAINABLE ANIMAL HUSBANDRYQ2

COMMUNICATION STRATEGIESQ2

EVIDENTIAL REASONINGQ2

KOHGILOOYEHQ2

Abstract

"Information", "persuasion", "dialogue" and "consensus building" were taken as the possible COMMUNICATION STRATEGIES to facilitate SUSTAINABLE ANIMAL HUSBANDRY (SAH) in rural areas of KOHGILOOYEH County, Southwestern Iran. Also, various different aspects of SAH attributes were considered which include organizational sustainability, sustainable programs, use of proper media, focusing on target customers, and suitable monitoring- evaluation systems. The study was carried out using EVIDENTIAL REASONING, a Multiple Attribute Decision Making (MADM) technique, to choose the most appropriate communication strategy for SAH in the study area. Results indicated that, generally, "dialogue" was the first communication strategy that should be chosen for SAH. Of course, it was revealed that COMMUNICATION STRATEGIES would vary depending on the attributes of sustainability. More detailed results, especially about how to choose media based on the communication strategy, are presented in the body of the paper.

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APA: Copy

NOORIPOOR, MEHDI, & SHAHVALI, MANSOUR. (2011). COMMUNICATION STRATEGIES FOR SUSTAINABLE ANIMAL HUSBANDRY IN KOHGILOOYEH COUNTY: THE APPLICATION OF EVIDENTIAL REASONING. ENVIRONMENTAL SCIENCES, 9(1), 23-38. SID. https://sid.ir/paper/117432/en

Vancouver: Copy

NOORIPOOR MEHDI, SHAHVALI MANSOUR. COMMUNICATION STRATEGIES FOR SUSTAINABLE ANIMAL HUSBANDRY IN KOHGILOOYEH COUNTY: THE APPLICATION OF EVIDENTIAL REASONING. ENVIRONMENTAL SCIENCES[Internet]. 2011;9(1):23-38. Available from: https://sid.ir/paper/117432/en

IEEE: Copy

MEHDI NOORIPOOR, and MANSOUR SHAHVALI, “COMMUNICATION STRATEGIES FOR SUSTAINABLE ANIMAL HUSBANDRY IN KOHGILOOYEH COUNTY: THE APPLICATION OF EVIDENTIAL REASONING,” ENVIRONMENTAL SCIENCES, vol. 9, no. 1, pp. 23–38, 2011, [Online]. Available: https://sid.ir/paper/117432/en

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