THE ROLE OF RURAL AND AGRICULTURAL COOPERATIVES NETWORK IN NICHE MARKETING

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BORIMNEJAD V.; SHAMABADI M.A.

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Paper Information

Journal: AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL) Year:2007 | Volume:1 | Issue:3 (SELECTED PAPERS OF THE 6TH IRANIAN CONFERENCE ON AGRICULTURAL ECONOMICS) Page(s): 139-157

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Information Journal Paper

Title

THE ROLE OF RURAL AND AGRICULTURAL COOPERATIVES NETWORK IN NICHE MARKETING

Author(s)

BORIMNEJAD V. | SHAMABADI M.A. | Issue Writer Certificate

Keywords

RURAL COOPERATIVEQ3

MARKETINGQ2

NICHEQ3

Abstract

The strategy for targeting products to unique markets - relatively small groups of Customers-rather than mass markets is called "niche" MARKETING. NICHE MARKETING focuses on getting the right product to the right person at the right place at the right time. NICHE MARKETING responds to the unique preferences and individual needs of specific customers-giving them what they want rather than trying to convince them to accept what everyone else seems to want. The more unique the product, the higher will be the potential premium in value over similar products available in mass markets. NICHE markets focus on -value rather than cost, thus, avoiding head-to-head competition with mass marketers. Small enterprises (cooperatives, for example) survive and grow only if they can sell their products and services. NICHE MARKETING usually refers to small or moderate size businesses or farms that produce a specialty product or service for a limited segment of the market.This paper describes rural and agricultural cooperative potential in NICHE MARKETING and identifies the NICHE products and NICHE market in Iran.

Cites

A SURVEY OF FACTOR INFLUENCING ON CONSUMERS ACCEPTANCE FOR NICHE PRODUCTS

References

پردازش و تحلیل داده ها در تحقیقات اجتماعی - اقتصادی

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APA: Copy

BORIMNEJAD, V., & SHAMABADI, M.A.. (2007). THE ROLE OF RURAL AND AGRICULTURAL COOPERATIVES NETWORK IN NICHE MARKETING. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), 1(3 (SELECTED PAPERS OF THE 6TH IRANIAN CONFERENCE ON AGRICULTURAL ECONOMICS)), 139-157. SID. https://sid.ir/paper/124556/en

Vancouver: Copy

BORIMNEJAD V., SHAMABADI M.A.. THE ROLE OF RURAL AND AGRICULTURAL COOPERATIVES NETWORK IN NICHE MARKETING. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL)[Internet]. 2007;1(3 (SELECTED PAPERS OF THE 6TH IRANIAN CONFERENCE ON AGRICULTURAL ECONOMICS)):139-157. Available from: https://sid.ir/paper/124556/en

IEEE: Copy

V. BORIMNEJAD, and M.A. SHAMABADI, “THE ROLE OF RURAL AND AGRICULTURAL COOPERATIVES NETWORK IN NICHE MARKETING,” AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), vol. 1, no. 3 (SELECTED PAPERS OF THE 6TH IRANIAN CONFERENCE ON AGRICULTURAL ECONOMICS), pp. 139–157, 2007, [Online]. Available: https://sid.ir/paper/124556/en

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