Optimizing Airline Sales and Marketing Strategies A KPI-Driven Approach

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Moghadas Nian Seyyed Abdol Hojjat; Salehi Nastaran

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: National Conference On Organization and Management Research
Year:2024 | Issue:7

Download Full-Text

View:

Download:

Information Seminar Paper

Title

Optimizing Airline Sales and Marketing Strategies A KPI-Driven Approach

Author(s)

Moghadas Nian Seyyed Abdol Hojjat | Salehi Nastaran

Keywords

Airline IndustryQ4

Sales and MarketingQ4

Key Performance IndicatorsQ4

Strategic Decision-MakingQ4

Digital TransformationQ4

Abstract

In the competitive and dynamic realm of the Airline Industry, navigating Sales and Marketing strategies with precision and effectiveness is paramount for sustaining growth and enhancing competitive advantage. This paper presents a comprehensive investigation into the role of Key Performance Indicators (KPIs) in optimizing airline Sales and Marketing strategies, employing a mixed-methods research design that combines quantitative analysis with qualitative insights. Through the examination of various KPIs—ranging from sales performance and market expansion to digital marketing effectiveness—the study unveils the significant impact of a KPI-driven approach on Strategic Decision-Making and operational efficiency. The findings highlight the critical need for integrating digital and traditional marketing channels, underscore the value of strategic agility enabled by real-time KPI analysis, and discuss the challenges inherent in implementing a data-driven culture within organizations. The research contributes to both theoretical and practical discussions in the field, providing actionable insights for Sales and Marketing Directors aiming to harness the full potential of KPIs. Additionally, the paper outlines future research directions, including the exploration of emerging technologies and the comparative analysis of global versus regional market strategies, to further enhance the strategic application of KPIs in the Airline Industry.

Cites

No record.

References

No record.

Cite

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops